Advice

Following are some suggestions I would give Baruch on using new media to improve the college:

Baruch should implement a weekly podcast that would serve to inform the student body on current news and upcoming events.  Students and staff would be able to download said podcasts to their portable media players and listen to these at their convenience.  With much of the Baruch population commuting to and from school by public transportation, this would be a good way for them to stay current with regards to student life at Baruch.

Baruch should also explore the possibility of using Twitter to deliver breaking news as well.  The short format of tweets would serve as a headline and hyperlink to a Baruch blog that is updated frequently.  Students and staff could just follow Baruch and receive time sensitive updates.  This can also be tied in to Facebook.  I believe most of the Baruch population is currently on Facebook and are using it regularly. 

The idea is to keep students and staff informed.  Information is power and by using new media to empowering the people of Baruch, the administration increases the appeal of attending school here.